BMW M Named Official Premium Automotive Partner of Street League Skateboarding MUNICH / LAS VEGAS, NEVADA – April 2, 2026 – Street League Skateboarding (SLS), the world’s premier street skateboarding league, and BMW M, the high-performance car manufacturer, today announced their new multi-year global partnership. The collaboration brings together two global cultural pioneers on four wheels, with elite skateboarding and high-performance automotive coming together under the sha

DC Shoes Reunites with Nitro Circus in Multi-Year Global Partnership Las Vegas, NV – March 26, 2026 – Nitro Circus, the the largest property in action sports, has today announced the return of DC Shoes as an official footwear partner of Nitro Circus, in the active lifestyle and skate shoe category, marking the first time in over a decade that the two iconic brands have reunited. Throughout Nitro Circus Live Tours, DC Shoes will be integrated across the venues through premium

Multi-year partnership grants Ram exclusive category rights in pickup trucks and American automotive across the Thrill Sports portfolio Agreement covers all numbered Power Slap live events, global Street League Skateboarding Championship Tour stops, and Nitro Circus tour events worldwide Through the strategic collaboration, Ram will receive expansive integration across the portfolio’s extensive live events calendar, broadcast programming, social media, digital platforms, and