Ram Named Official Truck and Auto Partner of Thrill Sports’ Global Properties in Landmark Partnership

• Multi-year partnership grants Ram exclusive category rights in pickup trucks and American automotive across the Thrill Sports portfolio

• Agreement covers all numbered Power Slap live events, global Street League Skateboarding Championship Tour stops, and Nitro Circus tour events worldwide

• Through the strategic collaboration, Ram will receive expansive integration across the portfolio’s extensive live events calendar, broadcast programming, social media, digital platforms, and original content

Las Vegas, NV, March 17, 2026 – Thrill Sports and Ram have announced a groundbreaking multi-year partnership that brings together the strength and durability of the Ram brand as the Official Truck and Auto Partner with Thrill Sports’ portfolio of industry-leading sports and entertainment properties in Power Slap, Street League Skateboarding, and Nitro Circus.

The partnership grants Ram exclusive category rights in pickup trucks and American automotive across the Thrill Sports portfolio. The agreement covers all numbered Power Slap live events, global Street League Skateboarding Championship Tour stops, and Nitro Circus tour events worldwide.

The creativity of the partnership was in full display in January 2026 with the critically acclaimed debut of Ram: Race for the Seat, produced by Thrill Sports Productions. The competition series helped launch Ram’s re-entry into the NASCAR CRAFTSMAN Truck Series, where Season 1 winner Mini Tyrell raced in spectacular fashion at, fresh from Florida 250 truck series race at Daytona International Speedway in February.

"We just finished our competition reality show with Ram that was incredibly successful. Now we’re extending our partnership with a multi-year deal that makes Ram the official truck and auto partner of Thrill Sports – which includes Power Slap, Street League Skateboarding, and Nitro Circus,” said Dana White, owner of Thrill Sports. “This is a massive deal for us and the perfect partnership with sports brands built around speed, toughness and high-performance action – exactly what Ram is all about."

By uniting one of America’s most recognized truck brands with three of the most dynamic properties in sports and live entertainment, the partnership places Ram at the forefront of elite competition across the biggest stages in combat and action sports.

“Power Slap, Street League Skateboarding, and Nitro Circus represent the same uncompromising spirit and hunger for excitement that our Ram customers live every day, making this partnership a perfect fit,” said Tim Kuniskis, Ram CEO. “We’re not just putting the Ram name alongside these incredible sports—we’re backing the athletes, the fans, and the culture of fearlessness they represent. Together, we’re raising the bar on what it means to deliver real performance and real thrill.”

Through the strategic collaboration, Ram will receive expansive integration across the portfolio’s extensive live events calendar, broadcast programming, social media, digital platforms, and original content.

The Ram brand will be prominently featured in-competition at Power Slap events, including table, canvas, and broadcast integrations, while also serving as presenting partner of official weigh-ins. Ram vehicles will also be integrated for athlete arrivals before Power Slap numbered events.

Ram will also take to the streets with their integration across Street League Skateboarding including branding and activation rights across the year-long season, as well as presenting rights to the iconic SLS Trick of the Year UGC contest, which allows street skaters across the globe to compete for the illustrious title. The winner of the Trick of the Year award will also drive home a Ram Truck to further elevate the status of the platform. 

The durability and strength of Ram Trucks will be on full display as Ram takes the presenting rights position to Nitro Circus’ North American Tour, which will travel to markets across the United States and Canada. The iconic Nitro Circus Giganta Ramp will be proudly towed around the continent by Ram, with fans able to win exclusive prizes when they snap pictures of the vehicle rolling across the tour. An exclusive Ram tailgate experience will also be integrated into the show floor, to provide fans the best seats in the house of the world’s leading action sports show.

Other elements of the portfolio partnership include:

• Exclusive content series featuring key talent across each property putting the Ram pickup fleet through its paces

• Engaging social media content across Thrill Sports’ suite of social channels of over 75 million fans

• Ram dealer activation and sweepstakes opportunities, including ticketing, hospitality and unique experiences

• On-site activations at live events, allowing fans to get up close and personal with Ram’s lineup of award-winning trucks

• Athlete ambassadors from each of Thrill Sports properties

Media assets can be found HERE.

About Thrill Sports

Thrill Sports is a next-generation content company at the intersection of sports, entertainment, and lifestyle. As the parent company of Nitro Circus, Street League Skateboarding (SLS) and Power Slap, Thrill Sports is committed to delivering mind-blowing action sports events and original content worldwide. With over 60 million followers across multiple brand pages and channels, Thrill Sports is a leader in the action sports industry.

Thrill Sports Website: www.thrillsportsco.com

Power Slap website: www.powerslap.com

Street League Skateboarding website: www.streetleague.com

Nitro Circus website: www.nitrocircus.com